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The 7 Best Marketing Automation Software

The 7 Best Marketing Automation Software

Read Full Article Here by thebalancesmb.com / Michael Kurko

The success of any business results from one process: turning leads into sales. Whether a company is selling shoes or software, creating personalized, targeted messages is the key to getting more new and repeat customers.

In fact, according to a Salesforce State of Marketing Report, 52% of consumers are likely to switch brands if a company doesn’t personalize communications to them. As a result, 67% of marketing leaders currently use some kind of marketing automation software, and 21% plan to start using one.

We reviewed over a dozen marketing automation platforms and chose the best based on ease of use, range of features, scalability, price, and more. Here are our top seven picks.

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